Open houses in Dayton Ohio

April 15th, 2008

What is an Open House and what is it’s purpose? The short answer: It depends. That wasn’t very helpful, was it? I’ll explain.

Open Houses can serve a multitude of purposes- it’s a real multi-purpose tool for a real estate agent. The intended outcome is to sell your home, so that should be the primary goal of an open house, but the fact is, that doesn’t happen very often. Why? Various reasons, tons of reasons, lots of different reasons most homes don’t sell at the open house. So why do Realtors hold open houses? To sell your house. Not making sense?

Look at it this way: Your home not selling at an open house does not mean the open house was not successful. Perhaps the buyers came through and will take that information back to their own Realtor. Perhaps they are parents or friends of out of town buyers and will take that information back to the buyer. Perhaps they are nosy neighbors who are have always been curious about what your property looked like, but once inside, they know someone who would love you house! By holding an open house, you are creating interest in the home. If your home is priced correctly, and prepared properly, you and your real estate agent have a real opportunity to generate some buzz. Hopefully you have done the things you need to do in order to welcome serious buyers. So what is your Realtor doing? Marketing of course!

How do you market an open house? It depends on the market for your home. Who are the potential buyers? Your real estate agent should be able to tell you who those buyers are, and have a plan for reaching them. You are hiring a real estate agent to market your home, hopefully they understand the difference between buyers who are looking for starter homes and buyers who are looking for a palatial estate in the country. Some marketing will be the similar for each, but marketing is never a one-size-fits-all proposition.

Open houses are a form of entertainment for some folks. Some Realtors complain about those visitors, I welcome them! Who better to appreciate your home than someone who looks at open houses for fun and excitement? I figure these are the people who are talking up homes to their friends! “You are moving?!? Where to? Oh! I just went through the cutest little home in Huber Heights last week! Let me tell you about it…” Hooray! We have someone marketing for us! If you are an open house fan, you are welcome to my open houses anytime! Come on in! Take your time, look around. I only ask that you please remember me- Theresa Lussier, EXiT Realty Central, the brilliant and nice Realtor who didn’t mind that you visited her client’s beautifully and well priced home, welcoming you enjoy at Sunday afternoon as her guest. Then when you discuss homes tell people that you know a great Realtor who holds the best open houses around (I suppose it’s too late for a shameless self-promotion alert… ?).

If you are selling a home, ask questions- know why an agent is holding your home open, and make sure it meets your needs.

If you are a buyer, read about Dual Agency before you go to an open house, to make sure you understand the role agency plays in real estate transactions- the information you give a real estate agent, is vital to your representation- be aware of the who represents whom before you give confidential information away.

Looking for open houses in Huber Heights, any where else in the Dayton Ohio area? The Dayton Area Board of Realtors and the Dayton Daily News have created an online resource. Every open house isn’t listed here, but it’s a great place to start. You can check the Dayton Open House link for more information.


2 Comments »

  1. Open house in Dayton: 303 Windgate Dr. | TheBrickRanch.com | a conversation about where and how to live happily in Dayton Ohio says

    [...] If you are looking for information about open houses in Dayton Ohio, look here, or here. [...]

    July 25th, 2008 | #

  2. Dayton Ohio Real Estate | Looking for Open Houses in Dayton Ohio? Easy. | TheBrickRanch.com | a conversation about where and how to live happily in Dayton Ohio says

    [...] It’s Sunday morning in Dayton Ohio and you want to go looking at homes. I understand that. You probably want to go looking at homes during an Open House because you might be undecided about which Realtor to use, and you figure at an Open House you can remain anonymous. I understand that as well. Or maybe you just love looking at homes? Makes sense to me. Or perhaps you have family that is moving back to Dayton, and you promised that you’d go to Open Houses to see what is on the market? Trust me, I understand that there are many many reasons that Dayton residents spend their Sundays looking at Open Houses, and that’s why I like Open Houses. [...]

    July 12th, 2009 | #

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