Real estate lessons I learned from the circus

December 30th, 2007

Cirque du Soleil was on Bravo TV today. I’m a fan, and here’s why: It’s theatre. It’s costumes and make-up, it’s lighting and staging, it’s technology and talent and training, all the best of theatre, brought together and presented for the audience.

This performance was called “Corteo“. There were references to Italian Renaissance art and early Italian theatre. Radio controlled vehicles were characters in this show; and of course, there were acrobats and performers. How did the creators come up with this? How did they think to combine such disparate elements as Renaissance angels and RC cars?

The theatre was here: While the audience is watching RC cars, which looked like tiny Eiffel towers with light bulbs on top, the aerialists, dressed like Italian Renaissance angels, were getting into place overhead. When the RC cars left the circus ring, the angels began their flight. As they were bringing tidings of great joy to the audience, 6 horizontal bars were being put into place on the darkened stage. The angels ascended into the heavens and eight gymnasts began flying around the apparatus. It’s a show, yes, but that show represents the best of a whole group of people: directors, musicians, make-up artists, costumers, set designers, lighting designers, people you will never see, working to showcase the acrobats, gymnasts, dancers, performers- the people you do see- in the very best and most entertaining way possible. The man hours behind a show like this; the training, the education, the hours and hours of practice, the blood, sweat, and tears- that’s the part you don’t see. How many years does it take an acrobat to learn how to propel his body in a perfect arc, from one bar to another? We don’t know, we don’t see that. What we see is the performance. If you don’t know anything about the Renaissance or theatre traditions, does that take away from your ability to thoroughly enjoy Corteo? Absolutely not. Does the behind the scenes part, the practice, the pulled muscles, the training at schools and in other venues, all those hours and hours of work; doesn’t that add to the experience? We see the end result of all that work and training. That is what we pay to see, that is what we applaud.

Real estate is like this? In a lot of ways it is- we use the same language: We talk about ’staging’ homes, we have ’showings’, we ‘present’ offers. Real estate agents get duded up in our Sunday-go-to-meetin’ clothes during appointments with our clients. We work with teams of people, some of whom our clients will never see: Loan officers, brokers, inspectors, title officers, underwriters, plumbers, electricians, painters, maintenance people. We need to know how to work with other real estate agents- to negotiate deals, to get to that meeting of the minds. It’s hours of preparation, it’s hours of education, it’s constantly keeping our skills sharp, it’s continuous and ongoing training so that you, our clients, get to experience the benefit of our hard work, without watching us go through the training. The end result is getting to the closing table as smoothly and efficiently as possible.

How do you get to the closing table? It’s juggling, it’s acrobatics, it’s high-wire balancing and double-jointed flexibility. It’s work, it’s experience, and it’s training. It’s theatre, it’s a circus, and yeah, it’s definitely real estate.

8 Comments »

  1. Rick says

    Your story is interesting. It is amazing what you can learn from the circus. I never looked at it like that before.

    December 30th, 2007 | #

  2. Kate Morris says

    :mrgreen: I love this comparison!

    December 31st, 2007 | #

  3. Teri Lussier says

    Rick- Thanks for stopping by. Glad you enjoyed the post.

    January 2nd, 2008 | #

  4. Teri Lussier says

    Kate- Thanks for the link from your blog! Glad you found my post interesting.

    January 2nd, 2008 | #

  5. Tony Bauer says

    Wow! Real Estate and a circus performance! The next time I see Cirque du Soleil, I shall remember this blog post! Quite a (happy) deviation from what you generally come across on real estate blogs these days (foreclosures, mortgages… blah).

    January 11th, 2008 | #

  6. Teri Lussier says

    Thanks for stopping by Tony, glad you enjoyed the post.

    On the other hand, to say foreclosures and mortgages are important, is an understatement. I can’t take anything away from any blog that addresses those issues.

    January 11th, 2008 | #

  7. Gary Webber from Bad Credit Remortgage says

    I really enjoyed your comparison between Cirque de Soleil and the real estate market. As an avid theatre fan and a man in mortgages, I completely understand. The advice I give my clients comes from years of research and work that is consolidated and presented in a nice package at the end of all the grueling work. A lot of people don’t stop and think about the complexity of the work - they can admire it as they would an aerial routine, but they usually don’t realize how much sweat and tears went into the work to get to the final product.

    -Gary Webber
    http://www.badcreditremortgage.net/

    February 27th, 2008 | #

  8. Merry says

    :wink: I love this comparison!
    Very interesting.

    June 4th, 2008 | #

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