How to sell a vacant home in Dayton Ohio this winter: Make like a Boy Scout

December 20th, 2007

This week I’m going to be showing homes throughout the Dayton area to a very nice couple. They have already met with a loan officer so they have their finances in order and they know how much they can afford. They have researched neighborhoods and know where they want to live. We have discussed the basics of what they want: number of bedrooms, baths, garage considerations and I know the style and condition of the home they are looking for. Now they are getting to the fun part- looking for a home.

I emailed them a list of possible homes- a baker’s dozen- that met their criteria. The email contained a link to the Dayton MLS, where they could see additional pictures, a map, etc. From the comfort of their home, they browsed through the list, narrowing it down to what they really wanted to see.

My buyers know that they can take their time if they choose- in Dayton Ohio right now, it’s a buyer’s market. There are plenty of homes available to them, and they’ve gone to some open houses so they know what they are looking for. They are ready, willing, and able to buy. If you are a seller, what can you do to entice them to pick your house over the home down the street? You make like a Boy Scout and Be Prepared.

Most importantly for this market, your home needs to be priced to sell. A thorough CMA- Comparative Market Analysis - should be done when you list your home. This should give you valid and concise information about what is on the market now, and what has sold recently. Realtors compile this information differently, but you should be given a thorough explanation of why the comparable properties are included and how the real estate agent came up with their price or price range. Ask questions about the CMA, and make sure you are satisfied with the answer. The price of your home is very likely the single biggest factor in determining whether it sells or sits, but keep in mind that in this market, you may not get the price you are looking for.

When working with buyers, I compile this same information as well, and recommend a price based on what I find. If your home isn’t priced to sell, it’s my duty to tell my buyers, as I don’t work for both the seller and buyer in the same transaction. A side note: Once upon a time, all real estate professionals represented the seller in every transaction, regardless of which side of the negotiating table they sat on. Not true these days. For information about Agency, and the Agency Disclosure form, you can go to the Ohio Dept of Commerce website, here.

We will assume your Dayton real estate professional has priced the home to sell, and they are aggressively marketing your home. What can you do to prepare your home? Clean, de-clutter, you may want to stage it, you can find more information about that here. But it’s winter and it’s cold and there is snow and maybe ice on the ground. We tend to think of curb appeal in terms of landscaping and flowers and trim lawns. What about curb appeal in the dead of winter? Because of the current market in Dayton, many of the homes we will be looking at are vacant. How do you make a vacant home appealing in the winter?

I’ve slid up and down plenty of driveways, so it’s not obvious to everyone: Are your driveway and walkways shoveled? Can we get to your home easily and without risking our lives or our bones? If not, what does this say about how you care for the inside of the home? You may want to think it means nothing, but making it difficult to get into your home definitely sets a tone for buyers. Shovel, salt, blow the snow away or hire someone to do it. It’s common sense, and failure to do it could be a liability. And don’t forget a throw rug at the front door to keep the slush out of your home and to keep us from slipping in the entryway.

A welcoming wreath- something warm and colorful- can be left on a door maintenance free. Make sure it looks fresh. I’ve seen old raggedy broken down wreaths hanging onto doors for dear life, and nothing looks less inviting. Here’s what happens: If I’m meeting the buyers at your property, I might be able to get to the first home before the buyers, open the house, turn on the lights, that sort of thing. But the second and third house, no can do. You gotta help me out here. So while I fumble with curse at deftly open the lock box, the buyers stand in the doorway, or out in the driveway and survey your home. Your beautifully landscaped lawn is covered in snow- so what are you enticing them with? The gutters, the roof, the windows, the door, with the lovely wreath on a freshly painted (or at the very least washed) front door? Or the raggedy wreath on a faded dirty door? Makes sense doesn’t it?

Okay. We are in your home. If it’s vacant, you probably turned down the heat. That’s understandable. You want to save on heating a vacant home. But if the temperature in your home makes buyers cold, the general atmosphere will leave them cold. Buyers want to picture themselves in the home. Is it warm and inviting or cold and lonely? If you are out of town, make arrangements with a friend or neighbor to turn up the heat a few hours before a showing, and make arrangements with your Realtor to notify you before showings so you can see that the home is properly heated, and the thermostat is turned down afterward.

A feeling of warmth can also be achieved with lighting. Ever go to an open house? Every light in the house is on, making the home light, bright and welcoming. We are looking at homes after work hours in December. It’s kinda dark then, isn’t it? If a room doesn’t have ceiling lights, put inexpensive floor lamps in the room- you don’t have to leave them on, it’s my duty to turn out lights and lock doors before I leave. It’s a few little things that make a difference.

I’ve got buyers who are prepared to buy. If you are a seller, are you prepared to sell?

2 Comments »

  1. The Odysseus Medal competition — Voting for the People’s Choice Award is open | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments says

    [...] — Your way, Your way, isn’t always the best way…Teri Lussier — Selling vacant, How to sell a vacant home this winter: Make like a Boy ScoutKris Berg — Next time, There’s always a next time.Gary Elwood — Hidden desires, [...]

    December 23rd, 2007 | #

  2. Wicker says

    I am sure you do the same over there, but in case you don’t the other ‘tricks’ that work well are the smell of baking bread and smell of freshly made coffee.

    It all adds to the ‘home’ instead of ‘house’ feeling.

    Winona

    February 14th, 2008 | #

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